We came up with generic conventions that we could possibly manipulate to make fun of the (dance) drama genre:
- There's a competition: the prize could be really bad, and this could be said through voice over e.g. like a years supply of energy drinks and you can stand in the background of a dance video, 'We're getting those drinks if it's the last thing we do' 'a thousand pounds... of coupons...'
- There's a conflicting point: the movie is based off bullying and later a funny mocking match at the end between the two rival dance crews 'your momma'
- They normally involve underdogs: we could use the lowest types of underdogs from each social groups: a wannabe gangsta, a geek, a posh/rich girl, quiet one (doesn't speak), enthusiastic ones
- Theres's a romance: there could between geeks
- There are dynamic camera movements: make them overly drmamtic
- There is reference to gangs and ballerinas: We could have a conventional stereotypes like talking about 'chicken and chips' and a character that has been dancing since she was 5 and is really bad
- They often strongly use stereotypes
- They bring different types of dance together e.g. ballroom dancing, hip hop, ballet: Swing dancing have them on swings, 'swing dancing... you mean on swings'
- They often use water for dramatic effect
- There is a club or disco setting
- They are normally based in schools and feature teenagers
- They often have dramatic black out flashes
Showing posts with label Product Research. Show all posts
Showing posts with label Product Research. Show all posts
Monday, 17 October 2011
The new USP- how to appeal to our at home fans...
As most of our target market are teenage students, are technologically literate and that there has been an increasing number of online piracy/ movie streaming, we must try find a way to appeal to our at home viewers as well, in order to assure that the movie gets revenue.
Through our research we have found that comedies and paraodies are not normally advertised in magazines. I then came across a new concept that Universal Pictures is piloting where three weeks after the comedy, Tower Heist's release in cinema, they are going to release it over a video on demand service called Comcast's VOD service in Portland, Oregon, Georgia and Atlanta in the US. This reflects the shortening gap between 'theatrical and home viewing windows', presenting the idea that audeiences are more drawn to the idea of staying within the comfort of their own homes and emphasising the importance of internet advertising.
This gave us the idea that we could use this to our advantage by advertising this on a magazine or possibly do multiple movie posters: one advertising the cinema release and one advertising the online release to gain a wider audeince. We could also feature this new part of cinema on a magazine puff on the magazine or have an article about it, to gain more supporters for the increasing homeviewing audience. This also exemplifys what our audience research said where most of our audience said they found out about films on the internet, this suggests we should focus most of our advertising on the internet on sites such as Youtube and social networking sites to gain a bigger audience.
As they chose a comedy to pioneer this idea, it implies there is a big audience for comedy through a mainstream audeince, despite the majority of magazine covers featuring action movies. This new idea also brings in revenue online as there is not only the possibility of income through advertising but also the viewers are urged to pay $60 to see the film this way. This may be a high initial price, but over time this may descrease and become a more popular format, regardless of the big four chains: Cinemark USA, Galaxy Theatres, Regency Theatres, Emagine Theatres and other independent cinemas, all protesting against this.
Through our research we have found that comedies and paraodies are not normally advertised in magazines. I then came across a new concept that Universal Pictures is piloting where three weeks after the comedy, Tower Heist's release in cinema, they are going to release it over a video on demand service called Comcast's VOD service in Portland, Oregon, Georgia and Atlanta in the US. This reflects the shortening gap between 'theatrical and home viewing windows', presenting the idea that audeiences are more drawn to the idea of staying within the comfort of their own homes and emphasising the importance of internet advertising.
http://www.denofgeek.com/movies/1089000/is_brett_ratners_tower_heist_set_to_change_the_big_movie_distribution_model.html
Product Research- Film Promotional Packages- Dance Movies: Take the Lead
Take the Lead Film Poster Analysis
Take the Lead Trailer Analysis
Product Research- Film Promotional Packages- Easy A
Easy A is not neccessarily a parody but it is a comedy that makes fun of high school life and the character conventions with high school
Product Research- Film Promotional Packages- Parodies
Dance Flick Poster Analysis
Dance Flick Trailer
Product Research- Film Promotional Packages- Dance Movies
Street Dance Poster Analysis
Streetdance Trailer Analysis
Alannah
Product Research- Film Promotional Packages- Dance Movies
We have to look at dance movies and find what their conventions are in general and then see how they portray them in the actual trailers
Then we have to include research on paradies
Promotional package: Trailer, Poster, Magazine if can find?
-Step Up
-Take The Lead
-Streetdance
Then we have to include research on paradies
Promotional package: Trailer, Poster, Magazine if can find?
-Step Up
-Take The Lead
-Streetdance
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